My Reel Life
Project: Social Networking and Blog Website
Description: The start-up non-profit aimed to create a site where youth and twenty-somethings would come and exchange ideas, pose moral dilemmas and debate intellectual topics. They wanted to create something highly intelligent and counter to
the pop-cultural fashion and paparazzi driven sites storming the internet that fostered a highly charged digital exchange. The site featured three key bloggers with distinct "personas" and we worked closely with them to capture the essence of the philosophical being in their customized header art. We included their Last.Fm playlists, Tags, Twitter feeds and had open registration for writers and participants to come on-board. An aggressive SEO and Analytics program helped track and encourage global particpation in the rapidly growing site- the forums, submissions and video testimonials were extensive.